AUG 19, 2013

How to create a business card that works

Business cards are a great way to network, generate leads, and push yourself and your company name out there.

The problem is though, when people create business cards they go for the most generic, run of the mill designs out there. And more often than not their business cards up end up in the back of someone’s wallet, never to emerge again.

You should look to create business card that people think is so good they want to show it their friends.

You want them to remember it right?

Here I’m going to show you how to create a business card that really works.

The idea

First and foremost you need to come up with the idea. Grab a pen and paper and brainstorm. What type of industry are you in? How can you reflect that industry and your role within it in a card?

Try and think outside of the box, remember you want something that’s going to stick out. Look at other innovative designs within the industry and take inspiration.

Could you business card double up as something else making it more useful? A ruler perhaps? Or maybe a drinks coaster?

The content

This is the nitty gritty of the business card, the reason that you’re making it. Consider what information you want to give people. You should always have your name, your job role, number and your e-mail. Everything else is up to you.

If you have a favourite quote that you feel represents what you do then why not put it on there?

Remember though, you only have limited space. You may have to compromise when it comes to the amount of detail you want to include.

The quality

Have you ever been handed a poor quality business card? If so, how long did you keep it for? I’d put money on it not being long. Who wants to give or receive a business card made from flimsy paper? No one!

If you’re going to create business card that’s going to work for you, you must invest in its quality. It needs to be on a decent thick card and to have a good sheen.

Look at different printers in your area and see what they offer. Yes, high quality will cost you but it’ll be well worth it.

The distribution

So now you have your business cards it’s time to start putting them to use. Don’t go handing them to every man and his dog though. Some people are so pleased with the cards that they have produced that they give them to friends and family who have no real use for them.

Only give them to people who you think will have use in them and your services.

A good business card can really help put your name out there. Please don’t create a generic card that will find its way into the bin, it’s a waste of your time!

Think outside of the box and be innovative!

Created on 19th August 2013
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