APR 7, 2014

How to work better with a graphic designer

So you’ve decided that a presentation folder is right for you. A good choice. But you have no experience in design, and no one on your team does. You’ll have to hire a graphic designer.

It’s important that you strike a good balance with your designer and here we’ve put some tips together to ensure you get the most out of your working relationship.

Give clear examples

You probably have an idea of how you want your business to be portrayed in design. And you probably have a few examples of other companies or designs that have done something similar.

What you need to do is clearly portray these ideas to the designer. He isn’t a mind reader and he doesn’t know what you want. Try and gather a portfolio of designs you like and give it to him as a reference.

Listen to their advice

Remember, they’re the pros. They’ve been designing for years and chances are, they know what works and what doesn’t. So don’t try and completely take over the project. Listen to their suggestions. Don’t get angry when they say that one of your ideas is bad. They can help you turn a good design into a great design.


The key to a good working relationship is communication. So if your designer emails you asking questions, endeavour to get back to them ASAP. Otherwise, they can’t continue to with your design.

If you don’t like something, don’t be afraid to let them know. You are paying them after all, and you don’t want to end up with a design you don’t like. Tell them everything you can. Your target audience, USP, the purpose of the design and so on.

The more they know the better job they can do.

Remember, good communication is key. Listen to advice, be honest if you don’t like something and help in every way you can. That’s how you end up getting the most from your graphic designer. 

Created on 7th April 2014
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